Yellow Specs Design was founded by Jess Smith in 2012 after eight years of experience at a Nashville Design Firm. Named after Jess’s trusty, yellow, Kate Spade glasses that every design is seen through, Yellow Specs prides itself not only on it’s unique, visual perspective but on hearing every client’s individual needs before beginning the design process.
Today, Yellow Specs works with a range of design clients from local startups, to national companies including Aquinas College, Bridgestone/Firestone and Servpro. Jess has formal training in the process of "Design Thinking" from Stanford's d.school and facilitates workshops for schools and businesses like Lipscomb University's Masters of Management program, LBMC and Louisville's Healthcare CEO Council.
Jess earned a Bachelor of Arts in Strategic Communication from the University of Minnesota - Twin Cities. She serves as the Department Chair for the School of Graphic Design at O'More College of Design where she helps young designers develop skills needed to set the pace for the future of design. When she’s not teaching, Jess can sometimes be found appearing in viral videos or painting large murals.